2026 BayAreaCMO ORBIE Awards

2026 BayAreaCMO ORBIE Awards · Large Enterprise Finalist

Kristy LoRusso

National CMO

Kaiser Permanente

Kristy LoRusso

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Bio

Kristy LoRusso leads Kaiser Permanente’s national marketing strategy, redefining health care through the power of connection and trust. Since 2007, she has transformed its storytelling capabilities, notably spearheading the "A Better Idea for Health Care" campaign, which helped earn Kaiser Permanente the #1 spot on Forbes’ "Best Brands for Value" list. Prior to her tenure in health care, Kristy held leadership roles at Yahoo!, The Walt Disney Company, Time Warner, and Primedia Publishing.

Success Story

While I’m proud of milestones like helping reach diverse communities during the COVID-19 pandemic, modernizing Kaiser Permanente’s brand, and earning industry recognition, those are not the achievements I value most. My greatest impact has been the people, specifically creating a culture where everyone feels truly seen and heard. I strive to help talented individuals grow into confident leaders by giving them opportunities, support, and trust. Throughout my career, I’ve had the privilege of mentoring colleagues who have gone on to do extraordinary things, many within Kaiser Permanente. Their success is the legacy I’m most proud to have helped shape.

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