Gabie Boko is the Chief Marketing Officer at NetApp. She has spent over 22 years in the technology industry and led transformations in senior marketing roles for companies including Cognos, SAP, Sage and HPE. Her experience has focused on connecting customer success to innovative experiences in software applications and cloud services, and customer storytelling. Born and raised in Alaska, she’s an avid outdoorsperson, wildlife photographer and advocate for protecting our natural resources and rural communities.
Under my leadership, marketing has become NetApp’s proof point, not just its messenger. Cost per lead is down, acquisition time is nearly cut in half, and we reinvest a share of those savings back into the programs that earned them. We built an AI-made Super Bowl LX spot in under three weeks, and Ad Age named it their AI Ad of the Week. We paired that with a new NFL and 49ers partnership that puts our story inside a stadium running on live data. Every move has the same goal: prove NetApp’s case in public, not just describe it.








