2026 BayAreaCMO ORBIE Awards

2026 BayAreaCMO ORBIE Awards · Large Enterprise Finalist

Denise Persson

CMO

Snowflake

Denise Persson

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Bio

Denise has served as Snowflake’s Chief Marketing Officer since 2016, leading global marketing and playing a pivotal role in Snowflake’s revenue growth from $1 million to over $4 billion. With over 25 years of technology marketing experience, she previously served as CMO of Apigee, acquired by Google after its IPO. Earlier, she built global marketing at Genesys, another IPO success later acquired. Denise holds a BA from Stockholm University and an MBA from Georgetown University.

Success Story

My proudest accomplishment has been helping build Snowflake into a company defined not just by historic milestones but by a culture of putting customers first and enabling people to thrive. By obsessing over customer success, Snowflake grew from a challenger to a global leader in Data + AI. Yet the most meaningful part of this journey has been seeing people grow—many starting in entry-level roles and advancing to senior leadership. Creating an environment where collaboration and talent flourish has been as rewarding as business results, shaping a team and company that will carry the industry forward.

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