2026 BayAreaCMO ORBIE Awards

2026 BayAreaCMO ORBIE Awards · Large Enterprise Finalist

Ginny Ziegler

CMO

Pearson

Ginny Ziegler

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Bio

Ginny Ziegler is Chief Marketing Officer at Pearson, where she leads a global Marketing & Communications organization spanning 35 countries. With more than 30 years of experience, she has led large-scale brand, digital, and business transformation initiatives for organizations including HP, IBM, Intuit, Xerox, Accenture, and Pearson. Ginny holds a BA from the University of Bristol and serves on the board of the San Francisco Opera Guild.

Success Story

Over the past 18 months, I led the transformation of Pearson’s global Marketing & Communications organization, bringing together more than 570 marketers across 35 countries into a unified operating model. The transformation delivered millions in savings — more than three times the original target — while also generating millions in operating profit that were reinvested into growth. We launched Pearson’s first global brand campaign in five years, reaching more than 120 million people with over 90% positive sentiment, increased marketing-sourced pipeline and grew eCommerce revenue by double digits. Most importantly, we built a more connected, high-performing culture capable of leading change at scale.

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