Corporate Finalists

Nicole Baer is currently the Chief Marketing Officer at Diligent, where she oversees marketing globally for all markets, products and businesses. She was previously the CMO at Carta. Prior to joining Carta, Nicole held leadership roles at Logitech, Zendesk and Aon. She also founded two successful marketing advisory firms. Nicole holds a Master of Business Administration from the Haas School of Business at UC Berkeley and a BA with honors in Literature from UC Santa Barbara.

When I joined Carta, private markets were experiencing uncertainty. We shifted the frame to the people that make markets: our customers. We launched the Carta Love campaign — letting customers tell their stories, in their voice, across every channel. That instinct proved right. The campaign drove a triple-digit increase in social sentiment. When the time was right for brand evolution, that same boldness guided us. We built a brand that earns attention through experience, anchored by a Golden State Warriors partnership that put Carta in front of the most influential decision-makers in private markets — and outperformed for both brand and demand.

Connie Wang is SVP of Marketing and Communications at Headspace, where she leads marketing and communications across consumer, employer, and health plan audiences. She is passionate about building purpose-driven teams, telling human-centered stories, and advancing Headspace’s mission to be a lifelong guide to better mental health. Previously, Connie spent over a decade at LinkedIn leading global brand marketing and social strategy. She has been recognized by AdAge, Marketers That Matter, and the Aspen Institute.

Under Connie Wang’s leadership, Headspace created and scaled the mental health companion category, helping reimagine mental health as something people care for every day — not only in moments of crisis. This work strengthened Headspace’s role as a trusted leader across consumer, employer, and health plan audiences, driving double-digit brand awareness growth, #1 earned media share of voice, and exceptional consumer trust. Through culture-shaping communications, social storytelling, and partnerships with leading brands, Connie’s team helped make mental health support feel more approachable, accessible, and woven into daily life.

Elizabeth Maxson is Chief Marketing Officer at Contentful, where she leads global marketing and drives strategies that leverage AI, personalization, and modern digital experiences to accelerate business growth. With nearly two decades of marketing leadership, she has built high-performing organizations that connect product innovation to customer value. Previously, she served as Chief Marketing Officer at Tableau, a Salesforce company, and held senior marketing leadership roles across Salesforce, including Quip and Strategic Technology Partnerships.

Contentful’s marketing organization delivered 23% year-over-year pipeline growth and launched the company’s first integrated brand campaign, delivering 58 million impressions and significantly increasing market awareness and conversion efficiency. To strengthen marketing’s impact on revenue, I built new capabilities in competitive intelligence, executive engagement, analyst relations, data analytics, and AI, creating a more accountable and insight-driven organization. I also established marketing as "Customer Zero," operationalizing our own platform to accelerate personalization and campaign velocity. The result is a modern, product-led marketing organization that drives measurable growth, influences strategic business outcomes, and serves as a model for our customers.

Vidhya Srinivasan is Chief Marketing Officer at Prophix, an AI-powered financial performance management platform. With over 20 years leading marketing and product organizations through three major technology shifts — on-premises, cloud, and now agentic AI — she has driven brand transformation, category creation, and go-to-market strategy at companies including BMC, Blue Yonder, ServiceNow, and Cisco. She holds an MS in Information Systems from the University of Colorado and an MBA from the University of Madras.

As CMO of Prophix, Vidhya Srinivasan didn’t just support a transformation — she led one. Within months of joining, she launched the Autonomous Finance category into the market, a bold narrative now replicated by competitors across the industry. Partnering closely with the CEO and CRO, she architected an agentic GTM engine spanning strategy, pricing, and channel design — improving MQL-SQL conversion rates and driving 2.5X pipeline growth in under nine months, with marketing now influencing 70% of pipeline. She also scaled Prophix Live from a handful of events to four continents, building community programs that elevated the brand far beyond finance.

Dave Steer is Chief Marketing Officer at Webflow, where he leads marketing for the Agentic Web Marketing Platform. A 20-year marketing veteran, he has built brand and product marketing at GitLab, Cloudflare, Twitter, Facebook, PayPal, and eBay, and co-founded the early internet privacy nonprofit TRUSTe. A storyteller and psychology-minded marketer, Dave is known for building AI-native, revenue-driven teams and for unlocking the potential of the people he leads. He lives in San Francisco.

When Webflow set out to become more than a website tool, marketing led the shift. We repositioned the company as an Agentic Web Marketing Platform for modern marketing teams and rebuilt the marketing org itself to be AI-native, organized around revenue outcomes rather than activity. We took an early public stand on answer engine optimization, built the product and thought leadership to back it, and activated CMO-to-CMO peer references to reach buyers ads can’t touch. The result: a stronger brand, a healthier sales-led and partner-led pipeline mix, and a team that’s become a model for AI-native marketing.