2026 GeorgiaCMO ORBIE Awards

2026 GeorgiaCMO ORBIE Awards · Enterprise Finalist

Ryan Mucatel

CMO

AMB Sports and Entertainment

Ryan Mucatel

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Bio

Ryan Mucatel is the Chief Marketing Officer of AMB Sports and Entertainment, overseeing marketing, brand, digital, data, and retail strategy across the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, NWSL Atlanta, and Atlanta Drive GC (TGL). An executive strategist with 25+ years developing integrated marketing initiatives for global leaders including Amazon, Coca-Cola, Microsoft, Nike, and the NFL, Ryan is a collaborative problem solver and change agent who uses marketing and data to drive measurable business outcomes.

Success Story

As Chief Marketing Officer for Arthur M. Blank’s AMB Sports and Entertainment, Ryan Mucatel drives marketing-led transformation across the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, and NWSL Atlanta. He built a data strategy that earned the NFL’s top ranking for fan gameday satisfaction, and led the move of retail in-house to boost margin and fan experience. Ryan also shaped marketing strategy behind Atlanta’s 2028 Super Bowl and 2031 NCAA Final Four bids. As Vice-Governor of Atlanta Drive GC, he led the team to a TGL championship in its inaugural season. He is a proud servant leader and culture builder.

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