2026 GeorgiaCMO ORBIE Awards

2026 GeorgiaCMO ORBIE Awards · Enterprise Finalist

Jill Thomas

CMO

Chicken Salad Chick

Jill Thomas

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Bio

Jill Thomas is Chief Marketing Officer of Chicken Salad Chick, where she is modernizing the brand’s digital customer ecosystem, strengthening CRM and loyalty, and building scalable marketing strategies to support rapid national growth. She is also evolving the brand’s Southern storytelling to connect with a new generation while preserving its distinctive culture and community roots. Jill brings deep consumer, e-commerce and loyalty expertise to the brand. Previously, Jill served as CMO of PGA TOUR Superstore.

Success Story

Jill has transformed the marketing organization into a consumer-led, data-informed and digitally enabled growth engine. She introduced a new stage-gate innovation process, resulting in the brand’s most successful limited-time offering to date, and is reinventing loyalty from transactional rewards to personalized relationship-building. A new segmentation strategy and automated customer journeys are driving more relevant engagement, while a redesigned team structure better supports guests, franchisees and restaurants. Jill has also sharpened media, creative and menu strategies, advanced the digital customer experience, and initiated brand positioning work. These changes have contributed to record-breaking business performance and growth significantly outpacing the restaurant industry.

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