2026 GeorgiaCMO ORBIE Awards

2026 GeorgiaCMO ORBIE Awards · Enterprise Finalist

Jo Ann Herold

CMO, VP Public Relations, Communications & Marketing

Georgia State University

Jo Ann Herold

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Bio

Jo Ann Herold is Vice President of Marketing / CMO at Georgia State University, where she leads brand strategy, communications, marketing, public relations, events, and government relations. A three-time Chief Marketing Officer, she has held executive leadership roles at HoneyBaked, Interface, Inc, and Arby’s. Her honors include the American Marketing Association Lifetime Achievement Award and Marketer for Good Award. She is the bestselling author of two books and has written numerous articles for Fast Company.

Success Story

Throughout my career, I have believed that innovation, marketing, and leadership are most powerful when they improve people’s lives. I am a big believer in marketing for good. From leading global brand transformations at Interface, Inc. HoneyBaked, and Arby’s to advancing brand and marketing innovation at Georgia State University, I’ve focused on connecting strategy with measurable impact in marketing. Most recently, the team at GSU secured the university’s first dedicated multimillion-dollar marketing investment, launched AI-powered storytelling capabilities, and helped generate more value for every marketing dollar invested—proving that bold ideas, empowered teams, and purposeful leadership can drive extraordinary outcomes.

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Angela Johnson