2026 Toronto ORBIE Awards

2026 Toronto ORBIE Awards · Global Finalist

Alfredo C. M. Tan

Chief Digital & Information Officer

Canada Goose Inc.

Alfredo C. M. Tan

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Bio

Alfredo is a global C‑suite executive known for leading enterprise transformation and scaling global growth across luxury retail, technology, media, & aviation. He is the CDO & CIO at Canada Goose, serves on the boards of UNICEF Canada & iGaming Ontario and is an industry professor at McMaster University. Alfredo has held senior leadership roles at Meta (Facebook/Instagram), WestJet, Loblaw, Rogers, Yahoo!, and BCE. Educated in Canada, US, and the UK across Science, Business, Law, and Global Leadership.

Success Story

Over the past year, my team and I delivered significant commercial impact by driving strong revenue growth, improving operational efficiency, and increasing confidence in technology across the organization. We successfully executed multiple complex initiatives in parallel, including unified commerce, platform modernization, global clienteling expansion, and enterprise data and AI foundations. These investments improved conversion, marketing effectiveness, scalability, and business agility while reducing operational risk. Most importantly, we built a high-performing global team and culture focused on excellence, experimentation, and cross-functional collaboration—enabling faster execution, stronger business outcomes, and a sustainable foundation for continued growth and innovation.

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