2026 NewYorkCIO ORBIE Awards

2026 NewYorkCIO ORBIE Awards · Large Corporate Finalist

Ekta Chopra

Chief Technology & AI Officer

E.l.f. Beauty

Ekta Chopra

Share

Bio

Ekta Chopra was appointed e.l.f. Beauty’s first Chief Technology & AI Officer in April 2026, overseeing Enterprise AI, Technology & Engineering, Data & Analytics, Martech, and Cybersecurity. Joining as Chief Digital Officer in 2016, she spearheaded e.l.f.’s digital transformation across commerce, data, and AI-driven products. With 25+ years spanning private equity and retail, she is a sought-after speaker at SXSW, CES, and NRF, and was named among Women in Retail’s 25 Most Inspirational Women Leaders in 2026.

Success Story

Under my leadership, our team delivered a portfolio of transformational initiatives in parallel without disrupting day-to-day operations. We executed a full-scale SAP implementation with zero business interruption, a rarity at this scope, now serving as the operational backbone for finance, supply chain, and analytics. Simultaneously, we integrated the Rhode acquisition on an accelerated timeline while preserving its brand equity. We re-platformed digital commerce onto Shopify, improving performance, conversion, and speed-to-market. And we deployed an enterprise AI strategy that engages our community at unprecedented scale. A modern ERP, an integrated acquisition, a re-platformed ecosystem, all delivered without taking the business offline.

Next up Ken Feyder
Ken Feyder