Large Enterprise Finalists

Erica Breazeale is Vice President of Marketing for Mohawk Industries’ Resilient Flooring business, leading product marketing, brand strategy, go-to-market execution, and customer activation across North America. With more than 20 years of experience building premium home brands, she has driven growth through innovative marketing, data-driven decision making, and customer-centric strategies. Known for developing high-performing teams and strong cross-functional partnerships, Erica is passionate about creating meaningful brand experiences that deliver measurable business results.

As VP of Marketing for Mohawk’s resilient business, one of our most meaningful wins has been reimagining how we position our products for different audiences. By developing distinct B2B and B2C messaging frameworks — each rooted in the language that matters most to that audience — we made it significantly easier for both retailers and consumers to understand the value of our products. The sales team and retail partners responded with genuine enthusiasm and it has shown in the sales results!

Laura is Senior Vice President of CPG Marketing and CX for Georgia-Pacific, where she leads efforts to transform consumers’ relationships with brands including Angel Soft, Dixie, Quilted Northern and Brawny through purpose, data and technology. Since joining Georgia-Pacific in 2008, she has held leadership roles across marketing and general management. Previously, she worked at Procter & Gamble. Laura holds a Business degree from Wake Forest University and an MBA from Duke University’s Fuqua School of Business.

Laura Knebusch transformed Georgia-Pacific’s consumer brands organization into a modern growth engine, proving that even low-consideration household brands can drive cultural relevance and business results. Under her leadership, Angel Soft®, Brawny® and Quilted Northern® achieved double-digit brand equity gains. Angel Soft’s first-ever Super Bowl campaign generated 5.4 billion impressions and a 1,600% increase in engagement. Laura also modernized the organization’s marketing capabilities by embedding AI into creative and analytics and shifting more than 50% of media investment to digital, redefining marketing as a strategic driver of innovation, brand building and business growth.

Ken Kraft is Executive Vice President and Chief Marketing and Sales Officer at Cox Automotive, part of Atlanta-based Cox Enterprises. He leads sales and marketing across major brands like Autotrader, Kelley Blue Book, Manheim, vAuto, and Dealertrack, overseeing 3,000+ employees. With 40+ years of leadership experience, including roles at Cox Communications, AT&T, BellSouth, and Sprint, Ken is known for leading major transformations with a people-first mindset.

Since 2021, I’ve led more than 500 marketing team members across Autotrader, Kelley Blue Book, Manheim, vAuto, Dealertrack, NextGear Capital, and Cox Fleet, building a customer-first organization with measurable impact for dealers, lenders, OEMs, and consumers. I’m proud to have simplified 60+ brands into 12 industry-leading powerhouse brands, elevating our market presence and unifying our story for customers. When my role expanded in 2024 to include sales, I aligned both teams under one strategy, accelerating our path to market and driving record revenue growth. Throughout, I’ve championed a people-first culture where every team member is empowered to grow and lead – my truest measure of success.

Mary Beth Sharp is an accomplished marketing executive, brand strategist and employee advocate. As Vice President Marketing for Pratt Industries, Mary Beth enjoys helping to drive the continued growth and success of the world’s largest, privately-owned manufacturer of 100% recycled paper packaging and Pratt’s commitment to environmental stewardship. Before coming to Pratt, Mary Beth worked for Mohawk Flooring North America and Oldcastle Architectural Products. She is a proud wife and mom.

I’m most proud of the success our marketing department has had transforming from a sales support team to strategic marketing partners that serve the entire organization. We are strategically reactive and more importantly, we are persistently proactive. With only 7 members, every hour of the day counts and every day we strive to prove our department’s indispensable value across the organization. We succeed by helping others succeed. Transforming and growing our team into a strategic partner for success is our greatest accomplishment.

Manish Shrivastava is CMO of PulteGroup, where he leads a 185-person organization spanning brand, communications, digital, customer experience, product innovation, analytics, field marketing, interior design, and online sales. During his tenure, he’s helped transform marketing into a strategic growth engine and modernize PulteGroup’s customer and commercial capabilities. Previously, Manish held marketing leadership roles at The Coca-Cola Company, The Home Depot, and Procter & Gamble. He earned his MBA from Northwestern University’s Kellogg School of Management and a BS in Biology from the University of South Carolina where he served as student body president.

Over 12 years, I built a 185-person marketing organization that helped transform marketing from a support function into a strategic growth engine for PulteGroup. We modernized the customer journey, transformed digital and commercial capabilities, established the company’s first enterprise customer experience discipline, and helped create new growth platforms. During that period, PulteGroup grew from approximately $6 billion to $17 billion in annual revenue while marketing investment grew at roughly half the rate of sales. I am proudest that we built an organization known for great marketing and, more importantly, solving important business problems and developing exceptional leaders.