Global Finalists

Sarah Fordyce is VP of Corporate Marketing at Velotic, a newly independent industrial software company. She previously spent more than 20 years at Hexagon, building its global brand as the company grew through acquisition and ultimately leading its 2025 brand transformation. Her work focuses on building brands that earn trust, drive growth and turn story and creativity into measurable business impact.

Over more than two decades at Hexagon, Sarah Fordyce helped build its global brand as the company grew through more than 200 acquisitions. That work culminated in the 2025 global brand transformation, which Sarah led – simplifying Hexagon’s narrative and brand architecture, building the governance and tools needed to scale globally, and bringing the new brand to life at Hexagon LIVE. More than 90% of employees adopted the new system, helping move brand from a set of guidelines to a shared language across the organisation. The hardest part wasn’t the design – it was making the change work at scale.

Shonodeep has successfully repositioned B2B-B2C-B2B2C global multinational brands into a growth accelerators. He brought ExxonMobil’s first fuel-efficient motor oil to market, doubled GE’s distributed energy position through disruptive demand generation, and built Schneider Electric’s North America brand. Today, as global CMO of Schneider’s $30B Energy Management business, he leads 200+ brands transforming AI infrastructure and energy from grid to plug. He also serves on the boards of $4B S&S Holdings and $1.5B UniGroup.

Shonodeep modernized and transformed Schneider Electric’s NPI program success through Launch Excellence and Product Marketing Mastery initiatives that forced clarity on value propositions, target segments, and go-to-market strategy across six multibillion-dollar global business lines responsible for 85% of the $46B company turnover. He influenced a 3X increase in annual marketing investment, which helped achieve a 2X higher launch hit rate surpassing revenue targets that traditionally feel short.

Trish Nettleship is Senior Vice President of Marketing at Toshiba Global Commerce Solutions, where she leads global marketing across North America, EMEA, APAC, and Latin America and reports to the CEO. She is helping lead the company’s transformation from a hardware manufacturer into a retail platform, software, and services business. Previously CMO at NCR Voyix, she is known for building revenue-focused marketing organizations, developing talent from within, and turning transformation into measurable growth.

In 2026, our team earned Toshiba Global Commerce Solutions its first-ever IDC MarketScape Leader designation for Worldwide POS Software in Grocery and Food Store Retail — independent validation that our ELERA platform is a production-scale leader, now anchoring every sales conversation and RFP. In the same period, we launched Campaign in a Box, putting turnkey campaigns in sellers’ hands and generating millions in marketing-influenced pipeline within a single quarter, and we built a revenue-generating marketing organization for Latin America from the ground up. Together, these prove marketing’s power to drive credibility, pipeline, and growth through transformation.

Nicole Timan O’Rourke leads ZS’s global marketing and communications organization, partnering with firm, client, and practice leaders to accelerate growth, strengthen market visibility, and commercialize innovation. Previously, she served as Chief Marketing Officer for multiple public and private companies, including leading business transformation, rebranding, market expansion, and cloud transitions. Her experience spans healthcare, software, and AI, combining deep marketing expertise with strategy, analytics, and operational leadership.

One of my team’s greatest accomplishments was transforming marketing and communications into a growth engine that advances ZS’s brand, business development, and culture. Through innovation, strong partnership with business leaders, and a modernized digital presence, we’ve increased brand awareness, deepened engagement in an increasingly AI-mediated marketplace, and helped drive measurable pipeline growth that has contributed to multiple consecutive years of double-digit growth. Today, more than 98% of ZS employees report a clear understanding of the firm’s vision, strategy, and priorities. Most importantly, our work has strengthened both business performance and employee engagement.

I’m VP of Global Marketing at Interface, where I lead a global team responsible for brand strategy, communications and PR, content and creative, digital experience, customer engagement, and customer design support. Since joining Interface in 2013, I’ve helped evolve our brand, expand our product portfolio, and advance our leadership in design and sustainability. I’m passionate about building high-performing teams, creating meaningful customer experiences, and using marketing to strengthen brands, inspire customers, and drive business growth.

Under my leadership, Interface’s marketing team evolved into a truly global organization aligned around our One Interface strategy. By restructuring teams and creating global brand, communications, content, and digital functions, we improved collaboration, efficiency, and brand consistency worldwide. Together, we’ve delivered initiatives that strengthened our brand, deepened customer engagement, and supported growth, including Made for More, our global brand platform; Good Design Never Ends, which brought our circularity and sustainability story to life; and noravant, a differentiated rubber flooring platform. These accomplishments reinforced Interface’s global brand consistency, market leadership, and culture of collaboration, creativity, and ambition.