Corporate Finalists

Jenn Edwards is CMO of Euna Solutions, a leading GovTech software provider, and is serving in her second CMO role with a PE-backed SaaS company. With nearly 20 years in marketing, she has a proven track record for building high-performing teams. A Georgia Tech alum with AI certificates from Cornell University and Queen’s University Ontario, Jenn is passionate about working at the intersection of people and transformation in order to drive meaningful impact.

Over the past two years, I have had the privilege of helping lead Euna Solutions through significant transformation, bringing together acquired brands, products, and teams, uniting them around one company with a shared mission to serve our public sector customers. Our marketing team has helped establish Euna as a trusted brand, built an AI-powered revenue engine, and shaped the story of our integrated financial suite. Today, we are a talented team that embraces change, explores the art of the possible, and continues to find new ways to drive growth while creating value for our customers.

Alex is a global CMO who transforms business models, create new categories, and acquire or reposition in new segments. She has served as CMO across technology and cybersecurity, including several Atlanta-based companies. Alex currently is CMO for Unanet, a leader in AI-first software for project-based businesses. She started her career in advertising, followed by management consulting. Born in Belgium, Alex speaks five languages, has lived in eight cities, but calls Atlanta home since 2010.

My passion is repositioning companies for product-market shifts. At EarthLink, I repositioned a consumer company to a managed network services player. At Code42, we influenced the Insider Risk Management category. All of these companies benefited from successful strategic exists. At Unanet, I’m helping evolve a vertical ERP company into an AI-first project performance platform. This year, we launched several products that fueled revenue growth and earned industry recognition. Our leadership team is also transforming how we work through AI, earning the Business Intelligence Group’s Artificial Intelligence Excellence Award and recently a Silver Stevie® Award for an AI-based Culture of Innovation.

Joanna Irwin is Chief Marketing Officer, Shareholder at HB Wealth, a top ten fee-only registered investment adviser (RIA) with over $33B in assets under management. Ms. Irwin also serves as President, Georgia Chapter of Breakthrough T1D, formerly JDRF. Before joining HB Wealth in 2024, Ms. Irwin served as the Global Chief Marketing Officer for Randstad from 2017 to 2023, and Chief Marketing Officer, North America for Invesco, where she worked from 2007 to 2017.

Under Joanna Irwin’s leadership, HB Wealth transformed its marketing function into a strategic growth engine. She led the successful rebrand from Homrich Berg to HB Wealth, creating a premium identity that supports the firm’s national growth. At the same time, she developed a sophisticated, data-driven digital marketing program that significantly increased marketing-attributed inbound leads and strengthened marketing’s contribution to business growth. Through a more strategic approach to brand awareness, corporate communications, and market visibility, Joanna helped elevate HB Wealth’s profile, contributing to industry recognition that has included CNBC naming HB Wealth one of its Top 25 Elite Advisors for 2026.

Diana León-Brown is Deputy General Manager of Marketing, Air Service Development, and International Affairs at Hartsfield-Jackson Atlanta International Airport, the world’s busiest airport, where she leads seven divisions at the intersection of global strategy, economic development, and international affairs. She serves on numerous boards and speaks internationally on women’s leadership. Guided by her mantra, “Do Good, While Doing Well,” Diana holds a bachelor’s in economics from Harvard and an MBA from George Washington University.

Most people picture airport marketing as gate signage and flight deals. My team redefined with a dual-strategy architecture — passenger-facing campaigns that position ATL as travelers’ preferred gateway, paired with Destination Badges, which communicates our value to small businesses, corporate stakeholders, and international partners. Both audiences feel seen. Both reinforce ATL as an economic engine, not a transit point. When Atlanta was named a FIFA World Cup 2026 host city, we brought the tournament inside the terminal: watch parties, multilingual & cultural activations. A brand statement — Welcome Home, to Atlanta. However. my greatest pride is the team I’ve grown while doing it.