2026 BayAreaCMO ORBIE Awards

2026

Super Global Finalists

Over $8.5B annual revenue & multi-national operations 

2026 BayAreaCMO ORBIE Awards · Super Global Finalist

Jessica Jensen

CMO

LinkedIn

Jessica Jensen

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Bio

Jessica Jensen is Chief Marketing Officer at LinkedIn, leading global marketing, brand, economic research, media productions, and social impact. Previously, she served as CMO of Indeed, CMO of OpenTable, and held senior marketing leadership roles at Kayak, Meta, and Apple. Across her career, Jessica has helped build and scale some of the world’s most recognized technology brands. She is a passionate advocate for advancing women in leadership and increasing representation on corporate boards.

Success Story

We transformed how LinkedIn shows up globally by unifying our brand story across five businesses and activating employees and customers around a single, compelling proposition: LinkedIn is the network that works for you. The result was stronger brand equity and meaningful business impact — maintaining unaided awareness, increasing perceptions that LinkedIn helps people achieve goals faster (+4.84 points), driving a +4.9-point awareness lift among businesses, and delivering 3.3x ROI. We also significantly expanded Gen Z engagement through culturally relevant activations that drove millions of impressions and outperformed benchmark partnerships.

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