2026 Arizona ORBIE Awards

2026 Arizona ORBIE Awards · Large Corporate Finalist

Eric Rosenfeld

CIO

ServRx, Inc.

Eric Rosenfeld

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Bio

Eric Rosenfeld is an innovative leader with over 25 years of success building and transforming IT teams in Healthcare, including payer- and provider-facing enterprises. He has advised C-level constituents from emerging phases to established, multibillion-dollar conglomerates. He has dedicated his career to helping companies define and dominate their category. Eric’s success is rooted in his ability to build effective, cohesive, aligned teams that overcome obstacles, assume ownership, and deliver measurable results quickly and collaboratively.

Success Story

In six years, ServRx has completely replaced all of its original systems, including applications and infrastructure, to support Adjudication, Management, Collections, and Pharmacy support for claims. We transitioned all on-premise (hosted) solutions to fully cloud-based solutions, refactoring applications and relaunching with admirable velocity. We also developed AI prototypes and tools to give the company new capabilities through analytics, processes, and automation. However, the greatest accomplishments are not wholly system-related. More importantly, under my guidance, we have matured the company’s approach to system development, vendor engagement, and staff development. These accomplishments are long-lasting and far-reaching, transcending individual system launches.

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Bill Serva