Enterprise Finalists

Strategic marketing and communications executive specializing in brand visibility, customer engagement and operational alignment within the real estate industry. With experience leading marketing, public relations, technology systems, and cross-functional initiatives, I connect business strategy with meaningful communication and measurable results. My work centers on strengthening customer experiences, developing teams, streamlining processes and supporting growth through strategic communications, project management, leadership and brand-focused execution across complex, multi-company environments.

A key success story was expanding the marketing team’s function to support seven companies across communications, branding and full-service marketing needs. This growth required our team to produce marketing assets for different brands, audiences, communication goals and tones while maintaining strategic alignment. As a result, we created an in-house agency structure that provides centralized marketing support, clearer priorities and stronger messaging consistency across companies. This expansion improved our marketing output, strengthened collaboration and helped each company communicate more effectively for the benefit of both internal teams and the external clients we serve.

Maria Cintron Magennis is EVP of Marketing and Developments at Briggs Freeman Sotheby’s International Realty, where she leads a team supporting one of Texas’s most respected luxury real estate brokerages. With a background as an entrepreneur, Maria brings an owner’s mindset to everything she does — a perspective that uniquely equips her to serve advisors who run their own businesses. Her leadership has driven measurable growth in digital presence, advisor retention, and brand excellence.

Over the past decade, our greatest accomplishment has been doing more with less, without ever compromising excellence. Faced with competitive pressures, we transformed our marketing team from 24 people to six while simultaneously elevating the level of service we deliver to our advisors. By embracing technology, AI, and digital innovation, we empowered advisors to market their properties and personal brands around the clock. We also strategically shifted our resources from print to digital, dramatically expanding our reach and impact. The result is a leaner, more agile team delivering greater results than ever before.

Angela Frieling is Executive Vice President and Chief Marketing Officer of Associa, the world's largest community management company. During her 20-year tenure, she has built and scaled enterprise marketing, sales and customer experience functions while leading brand strategy, digital transformation and customer engagement initiatives. Angela oversees marketing, sales and voice of customer programs across multiple business units and serves as a strategic leader supporting Associa's long-term growth and innovation objectives through Vision 2030.

Over the past 20 years, I have helped transform Associa into the world's largest community management company by building enterprise marketing, sales and customer experience functions that support more than 160 brands and 100+ operating entities. I led digital transformation initiatives, implemented CRM and marketing automation platforms, strengthened enterprise brand governance and aligned marketing directly to revenue growth. Most recently, I launched an enterprise Voice of Customer program connecting customer insights to business action for the 7.5 million residents we serve. My career has been defined by scalable growth, strong teams, innovation and lasting customer loyalty.

Patricia Harris is Chief Marketing Officer of Blue Yonder, where she leads global marketing and communications and serves on the Executive Leadership Team. A transformational marketing leader with more than 25 years of experience, she specializes in building growth engines that accelerate brand leadership, customer engagement, and revenue performance. Prior to Blue Yonder, Patricia held senior leadership roles at Workday, Hitachi Vantara, IHS Markit, and SAP.

Patricia Harris transformed Blue Yonder's marketing organization from a collection of fragmented functions into a unified growth engine. By modernizing the company's brand, elevating its messaging, and building a modern marketing team, she repositioned marketing as a strategic driver of business performance. Her leadership helped establish Blue Yonder as a recognized innovator in AI-powered supply chain technology, delivering industry-leading market visibility and share-of-voice, significant gains in marketing efficiency, and consistent overachievement of pipeline goals. Through a combination of brand transformation, operational rigor, and customer-centric innovation, she elevated marketing's role as a catalyst for enterprise growth.

Chris Kobus is Chief Marketing Officer of Sally Beauty, where he leads the modernization of the brand and marketing organization. A transformational marketing executive, Chris is focused on accelerating customer growth, strengthening brand relevance, and building a more measurable, innovative marketing model. His experience spans beauty, retail, wellness, and consumer brands, with leadership roles across Sally Beauty, European Wax Center, EssilorLuxottica, Bath & Body Works, and an early-career startup.

At Sally Beauty, I have focused on transforming marketing into a measurable growth engine while modernizing the brand for its next chapter. I stabilized the organization, elevated talent, and rebuilt trust in marketing’s ability to drive impact. We strengthened measurement through marketing mix modeling, giving the business clearer visibility into revenue, new customers, and ROAS. I also led Sally’s brand refresh and supported Sally Ignited, modernizing the brand while preserving its trust, accessibility, and expertise. Through AI enablement and a more efficient creative model, we are moving faster, spending smarter, and growing with greater confidence.