2026 Colorado ORBIE Awards

2026 Colorado ORBIE Awards · Enterprise Finalist

Jason Franklin

CITO

American Furniture Warehouse

Jason Franklin

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Bio

Jason Franklin is CIO/CTO of American Furniture Warehouse, where he leads enterprise technology strategy across ecommerce, cloud, AI, logistics, and business operations. A 30-year technology leader and former Microsoft engineering leader, Jason has built and scaled teams, platforms, and operating models that turn technology into measurable business value. His work focuses on practical innovation, disciplined execution, and using technology to improve revenue, customer experience, and operational performance.

Success Story

Under my leadership, our team transformed American Furniture Warehouse from a traditional brick-and-mortar retailer into a digitally sophisticated omnichannel business. We grew digital commerce 40x while unifying ecommerce, showrooms, warehouses, and delivery operations into one customer experience. We also established a GenAI-first operating model, modernized core systems in Azure, and expanded IT service management beyond IT into enterprise functions. The significance is cultural as much as technical: IT evolved from reactive support into a proactive business partner focused on revenue, customer experience, operational efficiency, and shipped outcomes.

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